The campaign was on the 12 of February 2014 to launch a new Durex product “durex Embrance pleasure Gels” . The campaign was at night time with the rickshaw fully branded and with lights system to enhance the message of the new product and catch people attention with a good looking and different rickshaws at the west end, Soho and Covent Garden areas .
The rickshaws rider the promoters and models engage with the public hand out leaflets and samples of the new products as well as inviting people to the next day “London Skyline lit up show” in South Bank.
The campaign was a complete successful. The rickshaws were looking amazing with the branding and the lights and successfully catch people attention.
This is the email the client sent us after the campaign:
“We just wanted to say a BIG THANK YOU for all you help yesterday. The rickshaws looked amazing and the drivers were really helpful and enthusiastic. Also, both you and Sebastian were so well organised and professional throughout―we were all very impressed. If we ever do anything like this again we’ll definitely be in touch and will recommend you to all our colleagues.”